CASE STUDY

Oz Comic-Con

Turning Fan Engagement into Commercial Partnerships

MNO Ventures worked with Oz Comic-Con to convert deep fan engagement into commercial value, without compromising the experience that made the events successful. Across multi-city activations, the work generated more than 250,000 live event engagements, retained over 85,000 community members beyond the events themselves, and delivered more than $1,000,000 in new sponsorship revenue.

$ 0 +

in new sponsorship revenue generated

live event engagements recorded across multi-city activations

0 +

community members retained post-event

THE SITUATION

Oz Comic-Con had one thing most brands spend years trying to build: a highly engaged audience. The challenge wasn’t generating attention, it was creating commercial opportunities that enhanced the fan experience rather than disrupting it.

OUR APPROACH

We redesigned the sponsorship architecture and event experience-first approach to brand integration. Through SEO, AI search, creator partnerships, content, paid media and CRM automation, we built a system that connected fan engagement directly to commercial outcomes, and proved it with revenue, retention and long-term community growth.