CASE STUDY

AFL × Maple Community Services

Changing the Game for Inclusion

MNO delivered a landmark partnership between Maple Community Services and the AFL, the first collaboration of its kind between an NDIS provider and Australia’s largest sporting code. From initial concept through to signed agreement, strategy and execution, we led the partnership end to end.

0 st of its kind

NDIS provider to partner with the AFL

wheelchairs donated across Australia

0 +

Australians reached nationwide

THE SITUATION

Sport has the power to unite, but for many Australians with disability, barriers to participation still existed. The opportunity was to break down those barriers and create lasting change, on and off the field.

OUR APPROACH

We built a multi-year program that went beyond a single campaign, combining inclusive match formats, community programs, education and infrastructure improvements to drive real, measurable impact across the country.